Check this out! This is really right on the money and sometimes, things we often forget!
http://mallevallik.wordpress.com/2009/07/02/managing-your-brand-online/
Scott
Scott Eagan is the literary agent for Greyhaus Literary Agency, representing romance and women's fiction. The goal of this blog is to be more informative than anything else. Sure, I'll slip in with some casual stuff, but for the most part, we focus on writing and publishing.