Think of it this way. During the 80's TV really was grubbing on the "family" sit-com. Cosby, Family Ties and so forth ruled the airwaves, but then things changed. Suddenly the "perfect family" didn't quite work so we saw shows like Rosanne show up. Different spin on things but still, it was a family show.
And then these died out...
Does this mean new shows in these lines are bad? Absolutely not. It simply means the market is not interested in that style of story right now. Publishing is no different.
There was a block of time when romance was ruled by those snarky and VERY sexually active women of chick lit. But guess what? That died out too? Why? Simply because that "voice" wasn't working well in a world that had to get "real" about things (i.e the economy, the wars, and so forth).
So the question is, what should a writer do if that is what he or she writes?
You have two choices:
A - Change your voice. Find something new that still utilizes your skills as a writer but moves toward the trends of the present day. No, this is not following the trends in stories, but tapping into what is important to a population of today. This is part of the reason why I do believe "old school" Contemporary Romances are going to be hot now. We need something to bring life back to our troublesome lives.
B - Wait. There is nothing wrong with a continued focus on what you do. We know this market swings back and forth all of the time. Time travel is in. Time Travel is out. Regency is in. Regency is out. Guess what? It will happen with your genre.
The key is to not panic, but you have to DO SOMETHING!!!! Don't just wait for everyone to rally around you. Don't just expect your agent to wave a magic wand and make things better. DO SOMETHING.
I am reminded of 4 magic questions that a friend of ours learned while working in the juvenile system. These are amazing.
- What do I want?
- What am I doing right now?
- Is that helping?
- What should I be doing?
So... ask yourself those 4 questions. See where that leads you today.