Think of it this way? Stop and examine what digitial sources you "follow" right now. Start with the platforms:
- My Space
In all honesty, I love my Twitter and I do try to keep up with things but I only follow 361 people. I stick to using Tweetdeck (on my computer) and Hootsweet (on my iPad). These are editors, agents, publishers and swimmers (for my kids). Even with the column breakdown on each of these platforms, keeping up with what is going on in the world is nightmarish.
I was at a conference with Leah Hultenshmidt earlier this year and she made an interesting point. We were talking about the rise of e-publishing and self-publishing and she talked about how it was really becoming a matter of rising above all of the "noise" out there with your books. In other words, writers who want to be successful have to dig, claw and climb their way above all of the other authors out there.
Don't get me wrong. I think there is certainly a place for social media and a lot of this other digital technology, but if there is far too much out there, are we really helping our readers to find us, or are we disappearing into a fog of all of the other authors trying to do the same thing.
In all honesty, I am starting to think it is time for a complete re-thinking of how publishing is working. Maybe some of those "old school" techniques are the way to go and maybe, just maybe, we have to think about not trying to do everything and only do a few things but do it great?