I honestly have to say no to this. When it comes to sales of a book, there are far too many factors that come into play. A book can be totally amazing and then tank it in sales. On the reverse side, a really bad book can suddenly soar to the top of the sales.
Let me talk about two potential books that I think demonstrate this example well:
Stephanie Stiles book from NAL - TAKE IT LIKE A MOM had great reviews and yet sales were less than what we wanted? Every person I talked to loved the book. Reviewers loved the book, but again, sales were simply not there. Now, we cannot simply place blame on the lack of sales on others, but we do have to consider many factors that "potentially" came into play.
- The release date was during the summer but came out after the early "summer" reading hype happened. Could it be that people had already picked up the summer reads and were simply not looking? Potentially.
- Her book came out the week Borders crashed. What did this mean? 50% of the potential sales outlets were now gone. Could this have had an impact on sales? Sure.
- She did have a change of editor and publisher in the middle of all this. Could this have had an impact? Sure.
- Could the great reviews been less than accurate? Sure.
A second example would be Michele Young's NO REGRETS and THE LADY FLEES HER LORD with Source Books. Both books also had amazing reviews and great feedback. Again, every sign pointed to a potential successful book. Add in also that Michele is an AMAZING (I can't say that any louder) promoter of her books. Sales simply weren't there.
- Could it have been that readers struggled to find the books in the bookstores? Certainly.
- Could it have been the marketing approach? Sure.
- Could it be that the story was simply too unique and readers weren't ready for it? You bet.
- My sales were low and my book was amazing so it is someone else's fault.
- My sales were amazing and I made the NY Times Best Seller list so therefore the book is great.