I think that too often, human beings get into a rut. We live our lives with blinders on and cannot see anything beyond the path we have always traveled. Of course, when we do this, we often find ourselves running into brick walls and crashing. Sometimes this collision causes us to completely quit what we were doing.
I have seen a lot of writers come and go since I opened up the agency in 2003. Many of these writers disappeared because they ran into that brick wall and chose not to make a change to what they were doing. They found themselves staring at a blank computer screen for hours and not getting anything done. They found themselves going to writing conferences such at the Romance Writers of America national conference and leaving saying "What's the point."
The point is they don't have to quit like this. To find a solution to our problem, we have to think outside of the box. We have to think about changing what we are doing.
If we think about the struggles the publishing industry is feeling right now, we can see that, unless the industry as a whole considers change, the problems are not going to go away. Apparently getting readers to the books in the way we used to do isn't working right now. Maybe the models we used did work once but, for some reason, the models aren't working now. Should we continue to keep ramming our heads into the walls and make excuses? I would personally say we need to do what my authors do. Consider changing a course of action.
So the question for all of you this Thursday is pretty simple. Are you willing to make a change?