What so many authors fail to realize is that their stories do not fit with every editor and agent out there. This goes far beyond whether or not the publisher or agency represents the genre. This comes down to the voice of the story and the style of writing. Authors HAVE TO take the time to research where their writing truly belongs in the market.
It is a true waste of time and energy of everyone involved to send out your project to every person out there. I see this all of the time with submissions here at Greyhaus. It seems that authors sit down each day making their submission process a 2 week excursion. "So today, I am going to target all editors and agents with names beginning with an A or B." At that point, they massively send out the same query, the same information, in the same material to every person in that group." The next day they move to the C's and D's.
What is the response? It is going to be one of 3 answers:
- No answer at all - There are a lot of editors and agents out there that use the approach "No answer is a no." Personally, and IMHO this is an unprofessional approach but it does happen.
- A ton of rejection letters and most will be a form letter. While the authors got a response, the only thing they will get to do is to proclaim to the world and all of their friends that "You know JK Rowling got the same number of rejections that I did."
- They actually get a request for more (which in this time and day will not be likely).