I remember a colleague of mine at a college had a comment in his syllabus that was fantastic. It essentially said the amount of time you put into a writing assignment or whether or not he liked you was not an element in the grading process. So true.
And yet, time and time again, students would come to us telling us of how hard they worked or how much they loved their assignment and that should count for something when it came to the grading.
Nope, not happening.
Writers tend to do the same thing. A week does not go by when we don't receive a submission that goes on and on about the passion of the writing. They tell us emphatically of the time they spent on the project, of the blood sweat and tears in that novel, or of the enthusiasm they have about their writing and career. This is all great to hear, but in the end, that passion is not going to sell the book.
It is about the product!
Now, please do not get me wrong. We want authors who are passionate about their careers. We want you to love what you do. But, we also want quality writing. We need the quality writing. Your readers expect great writing. When they pick up your book and start reading, they will see that passion. I promise you! But they don't really care, in the end, that you cried when you wrote that scene in chapter 7.
As you write your query letters and think of your pitches, remember to focus on the writing. Focus on the craft. Focus on the novel. That is what sells!
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