Why are you getting so many rejections? You think you have the best manuscript ever. You have spent your hard-earned money on courses, critiques, and edits. And still, the rejections keep flowing in. It may have absolutely nothing to do with your story, but the first impression you are making with those editors and agents in your query letters and submissions.
One of my favorite quotes out there is "You never get a second chance to make a first impression." In the digital world today, this is even more important. We apply for jobs online and we are certainly sending in those submissions online. If you think about it, hiring managers only look at a resume for 7-8 seconds. We also know that for in-person interviews, the hiring team has already made a decision about passing on you within 2-3 seconds of you walking in the room.
The same is true for submissions.
Although all editors and agents may ask for different things and "read" submissions differently, the initial first impression is probably all the same.
I have my email set up with a "Preview Pane". It looks something like this.
You will notice that we really don't see much of that entire letter you painstakingly typed. We see just the first part of that letter. That means that within seconds, we are already making first impressions of you. Seeing things such as "Dear Agent", misspelled names, or my favorite, "Dear Mr. Greyhaus..." Even though these might be typos on your end, these are errors on our end.So, let's say I read your whole query letter. Again, what you put in that letter, or leave out of that letter will say a lot. We still have not made it to your fantastic story but are already making decisions. Consider the following things I see on a regular basis that immediately triggers that rejection letter.
- I know you say you only accept romance and women's fiction, but I know you will change your mind after this.
- Oprah is currently considering my story for her reading list.
- After being rejected time and time again, I tried self-publishing. After 3 years of little sales, I have decided it is time to return to a traditional approach.
- I am submitting my women's fiction, memoir, sci-fi novel that would appeal to everyone from middle school age to retired people.
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