Don't Write It Without A Target Publisher

I have been working with one of my clients on a new project. We're looking to expand. But we are taking an approach that so many authors fail to do. We're starting with the publisher. Let me explain.

I see writers all of the time sitting down at their computers and just start writing. They have their characters, they have a premise and they may likely have the best title ever. As soon as they type those final words - THE END, they move on to sending that project out to everyone, only to receive one rejection after another.

What happened?

They did not have a target publisher.

I want you to think back to the post I made earlier about DEEP DIVE EDITING. We're going to bring that up again. In this case, before you even start writing, you need to do some DEEP DIVE work. Instead of editing, you need to do some serious research into the publishers out there. You need to look at not just what they are writing, but what their voice is like. You want to really figure out all of their nuances beyond simply the plot and character archetypes. 

Once you have figured that out, it is time to start practicing that style. No, I did not say to write the novel. I said to practice writing. Your job is two-fold. First, figure out how to mimic the pattern and voice. Secondly, do so while keeping your own voice. I know, this is difficult, but it is worth it. 

Let's step out of publishing for a second and talk about getting a new job. When you apply for a job, send in that resume and cover letter, your job is to demonstrate to that potential employer how you fit into the job. If you think about it, a common statement you will hear in job interviews is "We are looking for someone who really fits with our culture and work environment." You will notice, it is not so much about the qualifications, but the "perfect fit."

When you send in a story to an editor, they need to read your story and immediately think they are reading someone who is already writing for them. 

If you haven't done this yet, take the next couple of days and look at your writing. Think about the voice and the style. Now, look at samples of the publishers out there. Find one or two that it is a closer fit with. It will not be perfect, but it may be close. Now, go back to your writing and do some tweaks. You may find some greater success.