Do you own a digital reading device?
- Yes 83.3%
- No 16.6%
If given a choice and the price was the same would you buy a digital or a print book?
- Digital 36.1%
- Print 63.9%
- Online 50%
- Bookstore 50%
- Yes 47.2%
- No 52.8%
The simple fact that we have such a high percentage of people with digital reading devices, and yet, if given a choice, they aren't going to go with the digital book is fairly interesting. I have said this before. When I sit at swim meets and scan the stands of parents waiting for their kids to swim, they are always on their iPads and other digital devices, and yet, very few are using the device for reading. Games, movies, Facebook and emails seem to be the standard activity.
I do believe, for me, the one question that stands out the most is the fact that 2/3 of the respondents are telling us that they prefer the print books. They want that hard copy (or paperback) in their hands. And yet, how often do we hear publishers going on and on about how many people really want their books digitally. Is this really the case?
Just something to consider for the weekend!