Wednesday, February 22, 2017

What Are You Doing To Market Your Book?

In today's publishing climate, marketing is essential. There are so many authors out there and only so many readers. If you have ever gotten online to find a new book, you know what I am talking about here. We can sit for hours, scrolling through title after title, just to find one potential book.

Readers out there need to be guided to your books. They are not likely going to just stumble across your book.

Unfortunately, many writers are still living and trying to make it with the old model of marketing. In that older model, the publishers would create marketing plans to get their authors' titles out there to the readers. Publishers would ship out to those great brick and mortar stores piles of books as well as marketing plans for each of the titles.

But that doesn't necessarily happen any more. This is especially the case for those writers who are taking a self-publishing approach or even working with smaller publishing that have limited resources for marketing.

Authors now have an increased responsibility to add to that marketing plan. Authors have to find a way to get their titles out there to the readers. There is not a "one size fits all" approach. What works for one author may not work for another author. Finding that right approach is not going to be easy, but it is important for authors to make that attempt.

If you want to see sales improve, you have to ask what you are doing personally to get your titles out there.

So, what are YOU doing?

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