I love to ask authors why they decided to write the story they just pitched to me. Many times, the answer they give to me tells me why it is destined to fail. Let me explain.
In many cases, writers are simply chasing trends, or what they perceive as a trend. They see that a story concept is hot, or a genre is hot, so they go out and attempt to write it. The problem, however, is that they have no idea how to write it. They also don't understand the market and seem to believe if there are ton of books out there now, then it must be time for them to write it.
What they are missing is a concept they are told (or should have been told) early in their writing career. Write what you know. For many, they seem to think that this means write stories that come from your own personal background, but that is far from the truth. What we mean is write concepts, genres, themes, etc, that you have a clear understanding of.
Here is another way of thinking about it. For me, I am a literature major. If I am asked to teach a literature class, I will always request teaching something such as Shakespeare or American Literature pre-Civil War. Why? It is what I studied the most and what I understand. I would never teach modern American Lit or even some of the modern literature that we see coming out today that would be up for awards such as the Booker, Pulitzer or other big accolades. Why? It is not my cup of tea!
When the larger scale YA romance market kicked in around the early 2000's there were a lot of authors thinking they could write this stuff. They couldn't. They were simply writing adult novels and trying to age down the characters. The simple fact is that they had not been around YA readers, were not YA readers and did not understand them.
When you choose to write something. Start with what you read. That includes not only the genre, but even the specific publishers. You will find that you often gravitate to one publisher more than another. That is the voice you understand.
Once you do that, make it your own. Find your own voice in that line.
You will be shocked how successful you might be.

