I am in the middle of prepping for a second class with the UCLA Extension program. This one focuses in on Marketing for PR and Agents. As I put this together, I am seeing a lot of things that I do believe many of you authors are not doing successfully. Many of these things I have stated here on the blog, but, like so many times earlier, reminding you might be a good thing.
First of all, you have to be proactive. Readers will not just come to you. It is up to you to find them. This means a constant barrage of trying new things. It doesn't matter what, but if you are seeing sales not going the way you want those sales to go, it might be time to start doing something about it.
Secondly, know you readers. Each of you have a completely different group of followers. It might be determined by the genre you write or simply by your unique voice. It really doesn't matter. The key is to know who they are and how to communicate with them. What do they want to hear about? How do they gather their information? If you are not taking the time to figure this out. You are really missing out.
Finally, remember that just because one author finds success with one strategy, it might not work for you. Along the same lines, if one of your writing colleagues says that an approach does not work, that just means it does not work for them.
The key to all of this is keep pushing. If you want those sales to go through the roof, you have to find a new approach!