What Do We Mean By Your Story Needs To Be Unique?

This is an area that I think far too many authors are missing. In an attempt to be unique and different, authors are creating stories that are far too different, to the point the story is simply not marketable. With that in mind, I wanted to take the time today to try to explain what we mean.

First of all, when we say that we want stories to be marketable, we are talking about projects that the current market is actually interested in and buying. Please note that when we say people are buying the projects, we are not talking about your small group of friends that like your stories. We are talking about the mass public. Considering this, you have to do your market research to see what is hot and what is not. This, of course, takes time. 

Now, with that in consideration, look at your story. What unique twist to that marketable line do you bring to the table. Simply moving it to another country is not it. We are talking about voice, plot lines and so forth. 

I always like to think about the idea of standing on a line. You want to have your feet on both sides: something marketable and something different.